When “Video Isn’t Just Video”

When “Video Isn’t Just Video”

With cable viewership down and streaming services rising, agencies and brands are challenged with the world of OTT. “Everybody comes in and says, ‘We’re the ones with the best source of inventory,’ and we’re like, ‘Okay?’ It’s challenging for us to — as compared to...
Food52 Joins the OTT Wave with Xumo Cooking Channel

Food52 Joins the OTT Wave with Xumo Cooking Channel

“We want to be in OTT; we know the potential growth that OTT can give us,” Harris said. “Users are spending a lot of time on streaming devices and platforms. TV is our next frontier and the next logical step in the evolution of our brand — which is already on multiple...