“With a young, engaged audience, esports presents a new opportunity for advertisers and marketers looking for the next generation of sports fans. The relatively nascent genre also brings pitfalls and risks, however. Teams, platforms and measurement companies are seeking to professionalize, giving marketers more opportunities and more data to better integrate their brands into esports content and to provide a better return on investment. ”

“Brands Lean Into The Distributed World Of Esports”