“Years after AR and VR captured headlines in the industry, it’s finally starting to look like publishers are figuring out what format they’re going to bet on — and how it’s going to work. In theory, a publisher might be able to sell advertisers augmented reality lens or app development as a service, but that space has grown competitive. Barely two years after augmented reality ads on Snapchat cost half a million dollars, an agency today can buy a sponsored lens for just $50.

And developers who might once have been able to charge big bucks to develop the lenses themselves are seeing those prices dwindle, too: The price for a simple sponsored lens might come in in the low five figures, according to Anrick Bregman, a certified Snapchat Lens creator and the founder of digital content studio ANRK…”

“Despite limitations, publishers plot more augmented reality for 2019”