“We are a subscription business, and we know through history that sports has a tendency to drive subscriptions, as does any exclusive and unique content,” Freer said. “We will be evaluating sports as an opportunity. Hopefully, we will be at the table when the time comes.” Freer also discussed Hulu’s plans to expand internationally, though it is taking a slower, more nuanced approach than Netflix.
“We aren’t sure we need to [expand internationally], but if you look at it and say you want to be at scale, you either take more subs from the market you are in, or you expand your geography. We are exploring all opportunities to expand the geography,” Freer said.