“Quibi’s bundling strategy means scale, with all of the players in the Quibi ecosystem incentivized to succeed for that brand,” said Peter Csathy, founder of media advisory firm Creatv Media.

“Distributors like Verizon — and all of the global distributors out there, including in China, which you shouldn’t ignore even when considering why they went with a name such as Quibi — are incentivized for Quibi to succeed because they know the Katzenberg-driven content will be high quality and compelling, but also because they will get a cut from every subscription. Quibi is enlisting the world to distribute its mobile service, and it’s more than happy to share in the wealth that ubiquitous distribution will give them.”

“Jeffrey Katzenberg’s Quibi will enlist third-party distributors to find mobile video subscribers”