“What is happening, and what will happen in 2019, is more and more and more of these competitors -- the Disneys of the world and Comcasts of the world and so on -- are going to buy more and more assets in order to compete with Netflix, particularly with things like...

"The rise in OTT’s popularity is unsurprisingly correlated with TV viewers’ changing behaviors over the last decade. A Nielsen study from July reports that nine out of 10 US adults use linear platforms, but 88% have “live + time-shifted” viewing habits. The rise of...

"With a young, engaged audience, esports presents a new opportunity for advertisers and marketers looking for the next generation of sports fans. The relatively nascent genre also brings pitfalls and risks, however. Teams, platforms and measurement companies are...

Among the more surprising findings: Over 60% of Twitch users view gaming personalities live streaming on Twitch daily, and 70% say they spend more time engaging with esports than traditional ones. Pike hopes Nielsen’s insights will demystify esports gamers and help...

“We are a subscription business, and we know through history that sports has a tendency to drive subscriptions, as does any exclusive and unique content,” Freer said. “We will be evaluating sports as an opportunity. Hopefully, we will be at the table when the time...

“Quibi’s bundling strategy means scale, with all of the players in the Quibi ecosystem incentivized to succeed for that brand,” said Peter Csathy, founder of media advisory firm Creatv Media. “Distributors like Verizon — and all of the global distributors out there,...

"To attract new streaming customers, AT&T will likely have to keep some of its shows and films off other services like Netflix and have them available only on AT&T’s offering. Disney, which plans to debut its own streaming service by the end of next year, will...

With cable viewership down and streaming services rising, agencies and brands are challenged with the world of OTT. “Everybody comes in and says, ‘We’re the ones with the best source of inventory,’ and we’re like, ‘Okay?’ It’s challenging for us to — as compared to...