Among the more surprising findings: Over 60% of Twitch users view gaming personalities live streaming on Twitch daily, and 70% say they spend more time engaging with esports than traditional ones. Pike hopes Nielsen’s insights will demystify esports gamers and help advertisers see that if they can clear a few hurdles, they’ll find a highly dedicated audience on the other side. While traditional banner ads might not work on these users, influencer marketing campaigns driven by esports influencers might be worthwhile strategy.

“When you have a fan base who is engaged and committed to the content they’re watching, there is also a higher likelihood that a campaign can really pay back large dividends from the fan base,” Pike said.

“Majority of Twitch Esports Viewers Use Platform Every Day, Nielsen Report Shows”