With cable viewership down and streaming services rising, agencies and brands are challenged with the world of OTT.

“Everybody comes in and says, ‘We’re the ones with the best source of inventory,’ and we’re like, ‘Okay?’ It’s challenging for us to — as compared to the normal RFP process — of who is the direct source and who should we be talking to.”

“Best sources? It makes me sweat. The number of people I meet with I’m trying to sort where do they fit. I want to make the right decision but making the effort relies on a lot of assumptions.”

“‘Video isn’t just video’: Overheard at Digiday Video Marketing Summit”